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Nintendo Shares Surge 15% After Pokémon Release

3/13/2026

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Story summary
  • Nintendo's shares rose about 15% after the March 5 Pokémon Pokopia release, reflecting strong early popularity.
  • The stock had fallen from ¥14,105 in November to ¥8,350 in February, framing rebound.
  • The price moved from ¥9,120 on Tuesday to ¥10,075 intraday and closed at ¥9,932.
  • Analysts say momentum exists but challenges include rising memory costs and the need for more first-party titles.
  • Nintendo's president emphasized monitoring profit margins amid market fluctuations.