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Honda Cancels North America EVs, Faces 2.5 Trillion Yen Loss

3/13/2026

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Summary

Story summary

Honda Motor Co. cancels three North America–bound EVs—the Honda 0 SUV, Honda 0 Saloon, and Acura RSX—due to a slower U.S. EV market and Asia competition.
The move could incur 2.5 trillion yen in losses, per CEO Toshihiro Mibe.
Honda Motor Co. will strengthen its hybrid portfolio while reallocating resources to maintain its carbon neutrality goal for 2050.
Further details on the strategy will be shared in May 2026.

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Story summary

Honda Motor Co. cancels three North America–bound EVs—the Honda 0 SUV, Honda 0 Saloon, and Acura RSX—due to a slower U.S. EV market and Asia competition.
The move could incur 2.5 trillion yen in losses, per CEO Toshihiro Mibe.
Honda Motor Co. will strengthen its hybrid portfolio while reallocating resources to maintain its carbon neutrality goal for 2050.
Further details on the strategy will be shared in May 2026.