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Cocoa Prices Plummet 70%, Farmers Halt New Projects

3/13/2026

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Story summary
  • Cocoa farmers in Brazil are halting planting projects after prices fell about 70%, from late 2024 highs above $11,000 to around $3,000 per ton.
  • The price drop threatens more than half of the proposed industrial-scale projects aiming to add 75,000 hectares of cocoa.
  • Moises Schmidt, a Brazilian cocoa farmer, says current prices do not cover necessary investments.
  • Experts expect cocoa production to grow slowly as a diversification strategy.