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Hasbro CEO Rejects AI for D&D, Emphasizes Human Creativity

3/14/2026

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Summary

Story summary

Hasbro CEO Chris Cocks acknowledged a shift on artificial intelligence and said AI will not be integrated into Dungeons & Dragons or Magic: The Gathering due to audience resistance.
Cocks stressed that human creativity remains essential in game development.
Cocks described AI as "garbage in, garbage out."
He outlined Exodus, set for early 2027, and Warlock, and noted rising costs drive partnerships with Eastern Europe and Southeast Asia.

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Story summary

Hasbro CEO Chris Cocks acknowledged a shift on artificial intelligence and said AI will not be integrated into Dungeons & Dragons or Magic: The Gathering due to audience resistance.
Cocks stressed that human creativity remains essential in game development.
Cocks described AI as "garbage in, garbage out."
He outlined Exodus, set for early 2027, and Warlock, and noted rising costs drive partnerships with Eastern Europe and Southeast Asia.