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Honda Halts SUV Development Amid $15.7 Billion Loss

3/13/2026

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Summary

Story summary

Honda Motor Co. cancels development of Honda 0 SUV, Honda 0 Saloon, and Acura RSX.
The move follows a reassessment of Honda's electrification strategy and shift toward hybrids.
Honda cites changes in U.S. tariff policies, expiration of federal EV tax credits, and competition from Chinese manufacturers.
Honda expects up to ¥2.5 trillion ($15.7 billion) in losses for year ending March 2026, its first annual loss since going public in 1957.

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Story summary

Honda Motor Co. cancels development of Honda 0 SUV, Honda 0 Saloon, and Acura RSX.
The move follows a reassessment of Honda's electrification strategy and shift toward hybrids.
Honda cites changes in U.S. tariff policies, expiration of federal EV tax credits, and competition from Chinese manufacturers.
Honda expects up to ¥2.5 trillion ($15.7 billion) in losses for year ending March 2026, its first annual loss since going public in 1957.