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Rivian's R2 Launch: A Game-Changer for Profitability

3/13/2026

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Summary

Story summary

Rivian Automotive will launch its R2 this spring, starting with the Performance model at $57,990, as the company aims to recover losses and compete with Tesla.
R2 Performance has dual motors, 656 horsepower, a 330-mile range, and 0–60 mph in 3.6 seconds.
The R2 Standard, starting at $45,000, will not be available until late 2027.
Analysts see the R2 as a turning point for profitability and efficiency.

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Story summary

Rivian Automotive will launch its R2 this spring, starting with the Performance model at $57,990, as the company aims to recover losses and compete with Tesla.
R2 Performance has dual motors, 656 horsepower, a 330-mile range, and 0–60 mph in 3.6 seconds.
The R2 Standard, starting at $45,000, will not be available until late 2027.
Analysts see the R2 as a turning point for profitability and efficiency.