Story perspectives
Pastor Ends Target Boycott, Activists Demand More Changes
3/13/2026
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Story summary
- Pastor Jamal Bryant announced the end of a yearlong boycott against Target after the company met three of four diversity, equity, and inclusion (DEI) demands.
- Minnesota activists, including civil rights attorney Nekima Armstrong, argue the boycott continues due to Target's incomplete DEI measures and collaboration with ICE.
- Activists emphasize that the boycott remains until all demands, including a $250 million deposit in Black-owned banks, are met.
- Despite recent improvements in Target's profits, they claim Bryant does not represent the movement.
