Back to today’s briefing

Story perspectives

Amazon Boosts Prime Video Price, Unveils Prime Video Ultra

3/13/2026

46 6

Summary

Story summary

Amazon.com, Inc. will raise the price of its ad-free Prime Video service in the United States and launch Prime Video Ultra on April 10, 2026.
The monthly price will rise from $2.99 to $4.99.
Prime Video Ultra will include five concurrent streams and 100 downloads.
4K/UHD streaming will be exclusive to Prime Video Ultra, limiting standard Prime members to HD because Amazon says it is investing in premium features.

1 of 1

Story summary

Amazon.com, Inc. will raise the price of its ad-free Prime Video service in the United States and launch Prime Video Ultra on April 10, 2026.
The monthly price will rise from $2.99 to $4.99.
Prime Video Ultra will include five concurrent streams and 100 downloads.
4K/UHD streaming will be exclusive to Prime Video Ultra, limiting standard Prime members to HD because Amazon says it is investing in premium features.