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Lucid Motors Unveils Bold EV Expansion Strategy

3/13/2026

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Story summary
  • Lucid Motors announced a strategy to expand its EV lineup on March 12, 2026.
  • The plan includes three midsize SUVs: Lucid Cosmos, Lucid Earth, and an unnamed off-road model below $50,000.
  • The Midsize platform uses the Atlas electric drive unit to improve efficiency and reduce costs.
  • Lucid is developing the Lunar robotaxi with Uber to advance autonomous offerings.
  • The strategy aims to boost profitability and market share in EV.