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Santa Monica's $60M Plan to Revive 3rd Street Promenade

3/14/2026

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Summary

Story summary

Santa Monica plans to invest $60 million to revitalize the 3rd Street Promenade, including a new police substation and events to attract visitors.
The 3rd Street Promenade has a vacancy rate around 25%, with shoppers estimating it near 50%.
Foot traffic declined from 875,000 in 2017 to half that in 2024.
Local residents express hope that the improvements will revive the area and bring back businesses.

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Story summary

Santa Monica plans to invest $60 million to revitalize the 3rd Street Promenade, including a new police substation and events to attract visitors.
The 3rd Street Promenade has a vacancy rate around 25%, with shoppers estimating it near 50%.
Foot traffic declined from 875,000 in 2017 to half that in 2024.
Local residents express hope that the improvements will revive the area and bring back businesses.