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2026 Festival Season Kicks Off with SXSW and More

3/14/2026

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Summary

Story summary

2026 festival season starts this weekend in Austin, Texas, with Billboard Presents THE STAGE at South by Southwest (SXSW) featuring Don Toliver, Junior H, Mau P.
Other festivals include Vive Latino in Mexico City, La Cura Fest in Hermosillo, and Lollapalooza in Argentina and Chile.
Upcoming highlights include Tecate Pa’l Norte in Monterrey and Coachella Valley Music and Arts Festival headlined by Sabrina Carpenter, Justin Bieber, and Karol G.

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Story summary

2026 festival season starts this weekend in Austin, Texas, with Billboard Presents THE STAGE at South by Southwest (SXSW) featuring Don Toliver, Junior H, Mau P.
Other festivals include Vive Latino in Mexico City, La Cura Fest in Hermosillo, and Lollapalooza in Argentina and Chile.
Upcoming highlights include Tecate Pa’l Norte in Monterrey and Coachella Valley Music and Arts Festival headlined by Sabrina Carpenter, Justin Bieber, and Karol G.