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Nielsen Delays Gauge Report, Adjusts TV Viewership Estimates

3/14/2026

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Summary

Story summary

Nielsen delayed its Gauge report to March 24 and will reflect new DASH universe estimates to provide a more accurate view of TV consumption.
The adjustment is driven by the Media Rating Council and its clients and will show a temporary rise in cable and broadcast viewership as streaming audiences decline.
Nielsen expects long-term streaming growth as platforms like Amazon and Netflix add advertising.

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Story summary

Nielsen delayed its Gauge report to March 24 and will reflect new DASH universe estimates to provide a more accurate view of TV consumption.
The adjustment is driven by the Media Rating Council and its clients and will show a temporary rise in cable and broadcast viewership as streaming audiences decline.
Nielsen expects long-term streaming growth as platforms like Amazon and Netflix add advertising.