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Mercedes Eyes 24% Stake in Alpine, Reshaping F1

3/14/2026

50 4 Full Breakdown

Summary

Story summary

Mercedes is negotiating to buy a 24% stake in Alpine, owned by Otro Capital.
Flavio Briatore confirmed negotiations are with Mercedes, not team boss Toto Wolff.
The stake was bought for $233 million in 2023 and is now valued around $3 billion.
Briatore said several buyers are interested, including Christian Horner.
Renault remains the majority shareholder and maintains control, with the outcome potentially reshaping Formula 1.

History

Historical Context

In 2021, Renault acquired a controlling stake in Alpine, rebranding its Formula 1 team to enhance competitiveness against rivals like Mercedes and Red Bull Racing. This strategic move followed a history of fluctuating investment in F1, with Renault previously winning championships in the mid-2000s. The recent negotiations for a 24% stake by Mercedes, valued at around $3 billion, underscore the evolving financial landscape in the sport.

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Story summary

Mercedes is negotiating to buy a 24% stake in Alpine, owned by Otro Capital.
Flavio Briatore confirmed negotiations are with Mercedes, not team boss Toto Wolff.
The stake was bought for $233 million in 2023 and is now valued around $3 billion.
Briatore said several buyers are interested, including Christian Horner.
Renault remains the majority shareholder and maintains control, with the outcome potentially reshaping Formula 1.

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