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Spotify Launches Exclusive Taste Profile for Premium Users

3/15/2026

Summary

Story summary

Spotify co-CEO Gustav Söderström announced the Taste Profile at SXSW, enabling New Zealand Premium users to adjust their recommendations.
The feature aggregates behavior across music, podcasts, and audiobooks to tailor profiles to current preferences.
The rollout follows the Prompted Playlist expansion and signals a collaborative approach to personalization.
Taste Profile will be exclusive to Premium subscribers with no timeline for global launch or free-tier availability.

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Story summary

Spotify co-CEO Gustav Söderström announced the Taste Profile at SXSW, enabling New Zealand Premium users to adjust their recommendations.
The feature aggregates behavior across music, podcasts, and audiobooks to tailor profiles to current preferences.
The rollout follows the Prompted Playlist expansion and signals a collaborative approach to personalization.
Taste Profile will be exclusive to Premium subscribers with no timeline for global launch or free-tier availability.