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Senate Uncovers Data Brokers' Hidden Opt-Out Pages

3/15/2026

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Story summary
  • A U.S. Senate investigation found that data brokers, including Comscore and IQVIA, hid opt-out pages from search engines with "no index" code.
  • Following pressure from Senator Maggie Hassan (D-N.H.), four companies removed the code.
  • Findem has not removed the code.
  • The data broker industry operates without a comprehensive federal privacy law.
  • Data breaches led to significant financial losses, prompting consumers to take proactive steps to safeguard their information.