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F1 Academy Partners with Sephora to Elevate Women's Racing

3/15/2026

Summary

Story summary

The F1 Academy named Sephora Official Beauty Retail Partner for 2026.
Partnership aims to raise visibility for women's racing with fan experiences at select races.
Natalia Granada joins the grid for rookie season, driving the SEPHORA operated by PREMA car.
The deal includes an end-of-year celebration honoring drivers' achievements.
Managing Director Susie Wolff said the partnership will challenge stereotypes in motorsport as the season kicks off in Shanghai.

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Story summary

The F1 Academy named Sephora Official Beauty Retail Partner for 2026.
Partnership aims to raise visibility for women's racing with fan experiences at select races.
Natalia Granada joins the grid for rookie season, driving the SEPHORA operated by PREMA car.
The deal includes an end-of-year celebration honoring drivers' achievements.
Managing Director Susie Wolff said the partnership will challenge stereotypes in motorsport as the season kicks off in Shanghai.