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Amazon Hikes Prime Video Price, Launches Ad-Free Ultra Plan

3/15/2026

Summary

Story summary

Amazon will raise the ad-free Prime Video price to $4.99 per month, effective April 10, 2026, and launch Prime Video Ultra with five concurrent streams and 100 offline downloads.
The ad-free option previously cost $2.99 per month.
The price increase follows Amazon's January 2024 introduction of ads in the baseline service.
Critics say the shift prioritizes advertising revenue over subscriber satisfaction.
Standard Prime remains at $14.99 monthly or $139 annually.

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Story summary

Amazon will raise the ad-free Prime Video price to $4.99 per month, effective April 10, 2026, and launch Prime Video Ultra with five concurrent streams and 100 offline downloads.
The ad-free option previously cost $2.99 per month.
The price increase follows Amazon's January 2024 introduction of ads in the baseline service.
Critics say the shift prioritizes advertising revenue over subscriber satisfaction.
Standard Prime remains at $14.99 monthly or $139 annually.