Full Breakdown
Costco's New Caramel Churro Sundae Sparks Mixed Reactions Among Shoppers
3/16/2026, 3:08:12 AM
Introduction of the Caramel Churro Sundae
Costco has introduced a new dessert item, the Caramel Churro Sundae, priced at $2.99. This sundae features a base of vanilla, chocolate, or swirl soft-serve ice cream, topped with salted caramel and crunchy mini churro bites. The launch comes after the discontinuation of the original churros in early 2024, which had been a staple in Costco's food court since the 1990s. The original churros were sold for 99 cents before being reformulated and replaced by a double chocolate chunk cookie, which costs $2.49.
Customer Reactions and Sentiments
The response to the new sundae has been mixed. Many customers expressed disappointment over the absence of the full-sized churros, with comments on social media reflecting a longing for the original treat. One popular comment on Instagram stated, "We don't want bits of churros. We want the whole churros back!" Another user humorously lamented the emotional impact of the churro's removal, stating, "One of my kids is 6 and every few months he just yells, 'Why did they get rid of the churros!?' It was like his first great betrayal of life."
Despite the backlash, some customers have shown enthusiasm for the sundae. Comments such as "That looks fire!" and "OK, I need to try this IMMEDIATELY" indicate that there is still interest in the new offering, even if it does not fully satisfy the cravings of churro enthusiasts.
The Broader Context of Costco's Food Court Offerings
The introduction of the Caramel Churro Sundae aligns with Costco's strategy of rotating its food court items seasonally. This new dessert follows the recent release of the Double Chocolate Mint Sundae, highlighting a competitive landscape between Costco and Sam's Club, which recently launched its own caramel dessert, the Caramel Palmier Sundae, priced at $1.58. This rivalry may influence future offerings at both warehouse chains.
Official Statements & Responses
Costco has not publicly commented on the mixed reactions to the Caramel Churro Sundae. However, the company is known for frequently updating its food court menu, suggesting that customer feedback may play a role in future decisions regarding dessert offerings.
Criticism & Opposition
Critics of the new sundae argue that it fails to meet the expectations set by the original churros. Many customers feel that the sundae's churro bites do not provide the same satisfaction as the full-sized version. The price increase from the original churro to the sundae has also drawn scrutiny, with some shoppers noting that the sundae is nearly double the price of the former churro.
Conflicting Reports & Gaps
While many customers express dissatisfaction with the new sundae, others are eager to try it. The disparity in reactions highlights a divide among Costco shoppers regarding their preferences for traditional snacks versus innovative desserts. The exact duration of the Caramel Churro Sundae's availability remains unclear, as Costco's food court offerings can vary by location.
Verbatim Quotes
- “We don't want bits of churros. We want the whole churros back!” — Instagram User
- “One of my kids is 6 and every few months he just yells, 'Why did they get rid of the churros!?' It was like his first great betrayal of life.” — Parent Commenting on Social Media
