Full Breakdown
The Rise of the "Fins Up" Movement at Long Island University
3/16/2026, 2:47:31 AM
Core Event: The "Fins Up" Phenomenon
The Long Island University (LIU) Sharks men's basketball team has experienced a surge in fan engagement, largely attributed to the viral "Fins up" cheer created by Cameron Koffman and David Pochapin, two devoted basketball enthusiasts who have no formal ties to the university. This gesture has become a hallmark of LIU's spirit section, known as "The Reef," particularly during the team's successful run in the Northeast Conference (NEC) tournament.
Background & Context: From Low Tides to High Spirits
Historically, LIU's basketball games saw minimal attendance, especially during a challenging 2023 season when the team won only three games. This lack of support provided a unique opportunity for Koffman and Pochapin to cultivate a passionate fan base. Their journey began after a period of searching for a local team to support, leading them to adopt LIU as their own. The duo's commitment to energizing the fan experience has transformed the atmosphere at games, culminating in a packed arena during the Sharks' NEC championship victory over Mercyhurst on March 10, 2026.
Key Figures: The Architects of "Fins Up"
Cameron Koffman and David Pochapin, both in their late twenties, have become the unofficial ambassadors of LIU basketball. Their friendship, rooted in a shared passion for college basketball, has driven them to create a vibrant fan culture. LIU head coach Rod Strickland has acknowledged their impact, noting the importance of fan energy in creating a home-court advantage. Notable alumni, including Fox News commentator Brian Kilmeade and ESPN broadcaster Alan Hahn, have also embraced the "Fins up" movement, further amplifying its reach.
Why It Matters: A Cultural Shift in LIU Basketball
The emergence of the "Fins up" cheer has not only invigorated the fan base but has also fostered a sense of unity among alumni from LIU's two merged athletic programs—the Brooklyn Blackbirds and the Post campus Pioneers. This cultural shift is seen as a potential unifier for the university community, as expressed by Hahn, who emphasized the need for such a movement.
Official Statements & Responses
Koffman and Pochapin have expressed their excitement about the growing recognition of LIU basketball, with Koffman stating, “It has been a surreal experience. It’s just fun to see a team that you get so attached to performing at this level and capturing the heart of the nation.” Coach Strickland highlighted the significance of the fan energy, stating, “That’s what home-court advantage is about — that energy.”
Verbatim Quotes
- “‘Fins up’ is going to be a thing for this whole tournament,” — Greg Gordon, Senior Guard
- “It’s amazing to think the whole country will understand LIU can play with the big guns on the national stage,” — Brian Kilmeade, LIU Alum
- “We’ve been needing this.” — Alan Hahn, Former LIU Player and Broadcaster
What's Next: March Madness Awaits
As the LIU Sharks prepare for the NCAA Division I tournament, the "Fins up" cheer is expected to resonate throughout March Madness, potentially elevating the team's profile on a national scale. Koffman and Pochapin are committed to continuing their role as enthusiastic supporters, ensuring that the spirit of LIU basketball remains vibrant and engaging.
