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Latino Voters: The 'Sleeping Giant' for 2026 Midterms

3/16/2026

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Summary

Story summary

Ignacio Meyer, President of Televisa Univision, says Latino voters are a "sleeping giant" ahead of the 2026 midterms.
He urged both parties to address Hispanic voters' concerns and communicate in their language.
Meyer says Latino voters are independent and want issues to decide them, not partisan appeals.
Rep. Greg Casar (D) echoes the call, urging focus on economic issues to regain Latino support.

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Story summary

Ignacio Meyer, President of Televisa Univision, says Latino voters are a "sleeping giant" ahead of the 2026 midterms.
He urged both parties to address Hispanic voters' concerns and communicate in their language.
Meyer says Latino voters are independent and want issues to decide them, not partisan appeals.
Rep. Greg Casar (D) echoes the call, urging focus on economic issues to regain Latino support.