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Nigeria's Creators Demand Policies to Boost Revenue

3/16/2026

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Story summary
  • Nigeria's content creators face low advertising revenue and limited funding, prompting policy changes to attract international companies and improve monetization.
  • David Adeleke, CEO of Communique, calls for policies to attract international companies and improve monetization.
  • The Africa Creator Economy Report values the sector at $3.1 billion, yet many creators earn under $100 monthly.
  • At the African Creators Summit, leaders urged a unified voice to engage the government and support creators.