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Guess Exits China Amid Retail Exodus, New Strategy Ahead

3/17/2026

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Summary

Story summary

Guess, the U.S. fashion brand, will close all stores in mainland China by the end of March.
It follows a broader exodus of retailers from China, including Old Navy and Topshop, due to weak localization and slow decision-making.
Guess notified customers by text messages and removed all products from its Tmall online store.
Authentic Brands Group acquired Guess in January for $1.4 billion and plans a new China strategy.

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Story summary

Guess, the U.S. fashion brand, will close all stores in mainland China by the end of March.
It follows a broader exodus of retailers from China, including Old Navy and Topshop, due to weak localization and slow decision-making.
Guess notified customers by text messages and removed all products from its Tmall online store.
Authentic Brands Group acquired Guess in January for $1.4 billion and plans a new China strategy.