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Story perspectives

Packers Face Pressure as NFL Owners Sell Equity

3/16/2026

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Story summary
  • NFL owners are increasingly selling equity to private-equity funds, raising concerns for the Green Bay Packers, the league's publicly-owned franchise.
  • Packers president Ed Policy says the team remains at a disadvantage versus wealthier owners who can raise funds.
  • To generate revenue, the Packers may pursue Lambeau Field naming rights and raise ticket prices 3–11%.
  • Policy emphasizes profits should not drive football decisions as the franchise faces competition from richer owners.