Story perspectives

Universal Extends Theatrical Window for 'Reminders of Him'

3/17/2026

Summary

Story summary

Universal Pictures is testing a new windowing policy extending the theatrical window for Reminders of Him to five weekends before PVOD.
The change aims to boost box office, citing Reminders of Him opening at $17.9 million domestically and $27.9 million globally on a budget around $25 million.
The policy will extend to seven weekends next January to contrast with the prior PVOD practice after 17 days.

History

Historical Context

In 2021, Warner Bros. adopted a simultaneous release strategy for films, allowing both streaming and theatrical releases on the same day, a shift influenced by the COVID-19 pandemic's impact on box office revenues. This approach, which included films like Dune earning $108 million globally, prompted Universal Pictures to extend theatrical runs to five weekends, signaling a potential return to traditional release models in a changing industry landscape.

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Story summary

Universal Pictures is testing a new windowing policy extending the theatrical window for Reminders of Him to five weekends before PVOD.
The change aims to boost box office, citing Reminders of Him opening at $17.9 million domestically and $27.9 million globally on a budget around $25 million.
The policy will extend to seven weekends next January to contrast with the prior PVOD practice after 17 days.

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