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Story summary
- Burger King launched an ad campaign titled "There's A New King And It's You" that aired at the Oscars on March 15, 2026.
- The campaign acknowledges past mistakes, including slow service and poor packaging, to reconnect with consumers.
- Burger King President Tom Curtis is featured and invites customer feedback.
- The effort is part of the "Reclaim the Flame" strategy, funding restaurant modernization and marketing.
