Full Breakdown
Costco's Churro Replacement Sparks Customer Backlash
3/16/2026, 10:51:33 PM
Introduction of the Caramel Churro Sundae
Costco has introduced a new dessert, the Caramel Churro Sundae, priced at $2.99, in response to customer requests for the return of its iconic churros. The sundae features vanilla, chocolate, or swirl soft-serve ice cream topped with salted caramel and crunchy mini churro bites. The original churros, which were a staple of Costco's food court since the 1990s and sold for 99 cents, were discontinued in early 2024. The new sundae's price is nearly double that of the previous churro, which was priced at $1.50 before its discontinuation.
Customer Reactions and Criticism
The reaction to the Caramel Churro Sundae has been mixed among Costco shoppers. Many customers expressed disappointment over the replacement of the full-size churro with mini churro bites. Comments on social media reflect this sentiment, with one user stating, “We don’t want bits of churros. We want the whole churros back!” Another user humorously lamented the loss of the original churros, saying, “One of my kids is 6 and every few months he just yells, ‘Why did they get rid of the churros!?’ It was like his first great betrayal of life.”
Concerns have also been raised about the sundae's calorie count, which is reported to be 850 calories. One commenter remarked, “I’m sure it’s tasty, but it’s also self-harm,” while another noted that if calorie counts were not displayed, they would indulge more frequently. Despite the backlash, some customers expressed enthusiasm for trying the new dessert, with comments like, “That looks fire!” and “OK, I need to try this IMMEDIATELY.”
Background on Food Court Changes
The introduction of the Caramel Churro Sundae follows a trend of changing food court offerings at Costco. In recent years, the churros were replaced by a $2.49 double chocolate chunk cookie, which also sparked debate among customers. The new sundae arrives amid a competitive landscape, as both Costco and Sam’s Club have recently launched caramel-topped frozen desserts, with Sam’s Club introducing the Caramel Palmier Sundae for $1.58.
Official Statements & Responses
Costco has not issued a formal statement regarding the customer reactions to the Caramel Churro Sundae. However, the company is known for rotating its food court items seasonally, and it remains unclear how long the sundae will be available.
What's Next for Costco's Food Court?
As Costco continues to innovate its food court offerings, the future of the Caramel Churro Sundae and potential returns of the original churros remain uncertain. Customers will be watching closely to see if Costco responds to the feedback regarding their beloved churros.
