Story perspectives

Global Campaign Targets 'Enshittification' of Digital Products

3/17/2026

Summary

Story summary

The Norwegian Consumer Council launched a global campaign against 'enshittification,' the degradation of digital products coined by Cory Doctorow.
The campaign features a satirical video where an 'enshittificator' worsens a table.
Finn Lützow-Holm Myrstad, the council's director, says policymakers should enforce consumer protection laws and promote alternatives to big tech.
With support from more than 70 organizations across Europe and the United States, the campaign has drawn millions of views.

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Story summary

The Norwegian Consumer Council launched a global campaign against 'enshittification,' the degradation of digital products coined by Cory Doctorow.
The campaign features a satirical video where an 'enshittificator' worsens a table.
Finn Lützow-Holm Myrstad, the council's director, says policymakers should enforce consumer protection laws and promote alternatives to big tech.
With support from more than 70 organizations across Europe and the United States, the campaign has drawn millions of views.