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Story summary
- Younger consumers in the United Kingdom (UK) are shaping food, wellness, and home improvement choices, highlighted at the 2026 Newsweek/BrandSpark Most Trusted Brands Awards in London.
- Dreams was named the most-trusted mattress brand, and Dulux the leading paint brand, at the awards.
- Industry representatives stressed trust and customer experience as key factors.
- The pandemic has heightened focus on home improvement, with brands adapting to evolving consumer needs and preferences.
