Story perspectives
Vinyl Sales Hit $1 Billion, Fueled by Swift's Success
3/17/2026
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Story summary
- In 2025, U.S. vinyl sales exceeded $1 billion for the first time since 1983.
- Taylor Swift's marketing strategies fueled demand for vinyl.
- Her album The Life of a Showgirl sold 1.6 million vinyl copies, far ahead of others.
- Vinyl remained under 10% of total music sales.
- Recording Industry Association of America (RIAA) reported $11.5 billion in music industry revenue and 106.5 million accounts.
