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FTC Targets 97 Auto Dealers Over Misleading Pricing Practices

3/17/2026

Summary

Story summary

On March 13, 2026, Federal Trade Commission (FTC) sent letters to 97 U.S. auto dealership groups about misleading prices.
The letters outline six illegal practices, including failing to include mandatory fees and advertising prices based on unavailable discounts.
Enforcement actions are ongoing against Lindsay Chevrolet, Leader Automotive Group, and Asbury Automotive Group, and National Automobile Dealers Association (NADA) acknowledged FTC's concerns and commitment to compliance, with no immediate penalties.

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Story summary

On March 13, 2026, Federal Trade Commission (FTC) sent letters to 97 U.S. auto dealership groups about misleading prices.
The letters outline six illegal practices, including failing to include mandatory fees and advertising prices based on unavailable discounts.
Enforcement actions are ongoing against Lindsay Chevrolet, Leader Automotive Group, and Asbury Automotive Group, and National Automobile Dealers Association (NADA) acknowledged FTC's concerns and commitment to compliance, with no immediate penalties.