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Shopify Unveils AI Sidekick to Revolutionize Online Shopping

3/17/2026

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Summary

Story summary

Harley Finkelstein, president of Shopify, announced at Upfront Summit in Los Angeles a shift toward agentic shopping to boost online retail, which accounts for 18% of U.S. purchases.
Agentic shopping aims to provide personalized recommendations and improve product discovery.
Shopify is developing an AI assistant named Sidekick to support merchants and enhance customer engagement.

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Story summary

Harley Finkelstein, president of Shopify, announced at Upfront Summit in Los Angeles a shift toward agentic shopping to boost online retail, which accounts for 18% of U.S. purchases.
Agentic shopping aims to provide personalized recommendations and improve product discovery.
Shopify is developing an AI assistant named Sidekick to support merchants and enhance customer engagement.