Story perspectives

Matt Leinart Keeps No. 11 Jersey Off-Limits

3/19/2026

Summary

Story summary

Matt Leinart, the 2004 Heisman Trophy winner and former USC quarterback, has declined requests to unretire his No. 11 jersey for recruits.
On his podcast, Leinart stated he would only allow his son, Cole, or his other sons if they play at USC, to wear the jersey.
He clarified that USC head coach Lincoln Riley has not made any requests regarding the jersey.
Leinart emphasized that his number is "not for sale," even for a large sum.
USC has a history of temporarily unretiring jerseys, but Leinart's remains off-limits.

History

Historical Context

In 2004, Matt Leinart won the Heisman Trophy, marking a peak in USC's football legacy, which includes 11 claimed national championships. His decision to keep his No. 11 jersey retired reflects a broader trend among athletes valuing personal legacy. This emphasis on tradition shapes how future players and fans connect with college sports history, underscoring the significance of past achievements.

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Story summary

Matt Leinart, the 2004 Heisman Trophy winner and former USC quarterback, has declined requests to unretire his No. 11 jersey for recruits.
On his podcast, Leinart stated he would only allow his son, Cole, or his other sons if they play at USC, to wear the jersey.
He clarified that USC head coach Lincoln Riley has not made any requests regarding the jersey.
Leinart emphasized that his number is "not for sale," even for a large sum.
USC has a history of temporarily unretiring jerseys, but Leinart's remains off-limits.

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