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Netflix Cuts Ties with Meghan Markle's Brand Amid Tensions

3/18/2026

30 2 Full Breakdown

Summary

Story summary

Netflix has ended its partnership with Meghan Markle's lifestyle brand As Ever.
The move signals a deterioration in relations between Prince Harry, Duke of Sussex, and Meghan Markle.
Insiders say Netflix is 'done' with the couple due to poor communication and weak ratings.
Netflix denies losing faith and says the couple remains in ongoing projects.
The partnership continues in a different capacity after the original deal ends.

History

Historical Context

In September 2020, Prince Harry and Meghan Markle signed a $100 million deal with Netflix to produce various content, aiming to leverage their global influence. However, their partnership faced challenges, echoing the strained dynamics within the royal family, notably similar to Princess Diana's experiences in the 1990s. This situation highlights the complexities of celebrity collaborations and public perception in media projects.

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Story summary

Netflix has ended its partnership with Meghan Markle's lifestyle brand As Ever.
The move signals a deterioration in relations between Prince Harry, Duke of Sussex, and Meghan Markle.
Insiders say Netflix is 'done' with the couple due to poor communication and weak ratings.
Netflix denies losing faith and says the couple remains in ongoing projects.
The partnership continues in a different capacity after the original deal ends.

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