Back to today’s briefing

Story perspectives

Fossil Fuel Firms Shift Messaging Amid Energy Crisis

3/18/2026

29 4

Summary

Story summary

Clean Creatives' analysis shows fossil fuel messaging shifted since 2020, with BP and Exxon promoting carbon reduction.
After the 2022 Ukraine invasion, they pivoted to stress fossil fuels as essential for energy security.
The research says oil companies now frame renewables negatively, implying expansion of fossil fuels.
This aligns with rising gas prices and disruptions, fueling questions about fossil fuel reliability.

1 of 1

Story summary

Clean Creatives' analysis shows fossil fuel messaging shifted since 2020, with BP and Exxon promoting carbon reduction.
After the 2022 Ukraine invasion, they pivoted to stress fossil fuels as essential for energy security.
The research says oil companies now frame renewables negatively, implying expansion of fossil fuels.
This aligns with rising gas prices and disruptions, fueling questions about fossil fuel reliability.