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NBA Teams Up with Coca-Cola to Revive Sprite Partnership

3/18/2026

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Summary

Story summary

The NBA and The Coca-Cola Company announced a global marketing partnership reinstating Sprite as the official global soft drink partner.
The collaboration dates back to 1986 and aims to link basketball with music and fashion.
Sprite will engage fans at major NBA events and international games through immersive experiences, campaigns, and limited-edition cans.
Anthony Edwards, the 2026 NBA All-Star Game MVP, will continue to represent Sprite.

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Story summary

The NBA and The Coca-Cola Company announced a global marketing partnership reinstating Sprite as the official global soft drink partner.
The collaboration dates back to 1986 and aims to link basketball with music and fashion.
Sprite will engage fans at major NBA events and international games through immersive experiences, campaigns, and limited-edition cans.
Anthony Edwards, the 2026 NBA All-Star Game MVP, will continue to represent Sprite.