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Story summary
- Zuffa Boxing and Sky Sports announced a multi-year deal making Sky the UK and Irish broadcaster for Zuffa events, with at least five shows annually starting April 5, 2025.
- Zuffa Boxing, backed by TKO Group Holdings and Sela, aims to reshape boxing with high-profile fights and talent.
- Dana White, head of Zuffa, highlighted the UK market and said the deal advances premium boxing to attract younger audiences.
