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Pop Mart and Sony Create Labubu Film, Boosting Valuation

3/21/2026

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Summary

Story summary

Pop Mart and Sony Pictures are developing a Labubu feature film, directed by Paul King, blending live action and CGI.
The project was announced at Labubu's 10th anniversary event in Paris and is in early development with no release date.
Labubu's popularity has helped Pop Mart reach a nearly $40 billion valuation.
Experts say the film could broaden Pop Mart's media reach while preserving Labubu's appeal.

History

Historical Context

Labubu, introduced by Pop Mart in 2013, gained immense popularity, particularly in Southeast Asia, leading to a valuation of nearly $40 billion. By 2024, Labubu's merchandise generated approximately $870 million in sales. The character's upcoming film, announced during its 10th anniversary in Paris, aims to blend live action and CGI, reflecting a shift in how toy brands engage audiences through cinematic storytelling.

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Story summary

Pop Mart and Sony Pictures are developing a Labubu feature film, directed by Paul King, blending live action and CGI.
The project was announced at Labubu's 10th anniversary event in Paris and is in early development with no release date.
Labubu's popularity has helped Pop Mart reach a nearly $40 billion valuation.
Experts say the film could broaden Pop Mart's media reach while preserving Labubu's appeal.

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