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Silicon Valley's 'Taste-Washing': AI's Artisanal Dilemma

3/19/2026

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Summary

Story summary

Paul Graham, a prominent technologist, says taste will be crucial for creating successful products in an era of AI.
Silicon Valley is focusing on taste, reflecting a shift as companies blend artisanal values with automation.
Critics call this trend “taste-washing” and say it masks the anti-humanist nature of AI technologies.
Many view AI as a threat rather than a lifestyle.
The online environment may hinder people’s ability to discern taste.

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Story summary

Paul Graham, a prominent technologist, says taste will be crucial for creating successful products in an era of AI.
Silicon Valley is focusing on taste, reflecting a shift as companies blend artisanal values with automation.
Critics call this trend “taste-washing” and say it masks the anti-humanist nature of AI technologies.
Many view AI as a threat rather than a lifestyle.
The online environment may hinder people’s ability to discern taste.