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Japan Sees Record 3.46M Visitors Despite China Drop

3/19/2026

37 5 Full Breakdown

Summary

Story summary

In February 2026, Japan welcomed 3.46 million inbound visitors, up 6.4% per the Japan National Tourism Organization.
Arrivals from China fell 45% to 396,400 amid ongoing diplomatic tensions.
The Lunar New Year holiday fell in February and helped drive the record numbers.
South Korea remained the largest source of visitors, up 28% to 1.08 million.

History

Historical Context

Japan's tourism policies, initiated under Prime Minister Shinzo Abe in 2013, aimed to counteract declining domestic demand due to an aging population. By 2019, the country welcomed 31.9 million visitors, driven by events like the Rugby World Cup and significant arrivals from China. As of February 2026, tourism recovery continues, despite a 45% drop in visitors from China amid ongoing diplomatic tensions.

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Story summary

In February 2026, Japan welcomed 3.46 million inbound visitors, up 6.4% per the Japan National Tourism Organization.
Arrivals from China fell 45% to 396,400 amid ongoing diplomatic tensions.
The Lunar New Year holiday fell in February and helped drive the record numbers.
South Korea remained the largest source of visitors, up 28% to 1.08 million.

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