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Spring Holiday Initiative Aims to Boost Marriage, Travel

3/19/2026

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Story summary
  • The Sichuan Southwest Vocational College of Aviation in Hong Kong promotes a spring holiday theme, “See the flowers and enjoy romance,” from April 1 to 6.
  • This initiative reflects China's aim to boost domestic consumption and marriage rates amid declining birth rates.
  • The government plans spring and autumn breaks and staggered paid leave to promote travel.
  • James Liang, an expert, emphasizes educational initiatives on larger families and child-rearing support.