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MS NOW Rebrands, Faces Daytime Viewership Challenges

3/19/2026

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Story summary
  • MS NOW is undergoing a programming overhaul led by Rebecca Kutler, the network president, with Alicia Menendez becoming solo daytime anchor and Luke Russert co-hosting "The Weeknight" to address daytime viewership 47% lower than prime time.
  • The network, formerly known as MSNBC, is rebranding and shifting toward digital expansion after separating from NBCUniversal.
  • The Weeknight remains behind Fox News, drawing approximately 1.24 million viewers versus Fox's 2.9 million for comparable programs.