Story perspectives
Ramsdens Boosts Profit Forecast Amid Soaring Gold Demand
3/19/2026
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Story summary
- Ramsdens, the pawnbroker, raised its annual profit forecast to £24–£28 million amid record lending and demand as consumers turn to jewellery for cash.
- The loan book rose 18% since September.
- The average gold price has risen about 50% from last year to around $5,400 an ounce.
- Kenyon says high gold prices drive demand and profits.
- Analysts expect record earnings by September 2026, with shares up about 10%.
