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OpenAI Considers Subscription Changes for ChatGPT Access

3/19/2026

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Summary

Story summary

OpenAI's head of ChatGPT, Nick Turley, signaled changes to the pricing model, warning that 'unlimited' subscriptions may not last as AI evolves.
The subscription model began as a demo to manage demand, and Turley says it may not be sustainable, likening unlimited plans to unlimited electricity.
OpenAI aims to balance pricing with access and weighs advertising to reach more users.

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Story summary

OpenAI's head of ChatGPT, Nick Turley, signaled changes to the pricing model, warning that 'unlimited' subscriptions may not last as AI evolves.
The subscription model began as a demo to manage demand, and Turley says it may not be sustainable, likening unlimited plans to unlimited electricity.
OpenAI aims to balance pricing with access and weighs advertising to reach more users.