Full Breakdown
Meghan Markle Launches New As Ever Collaboration with Daughter Lilibet
3/19/2026, 3:19:56 PM
Overview of the Collaboration
On March 18, 2026, Meghan Markle unveiled a new collaboration between her lifestyle brand, As Ever, and High Camp Supply, a luxury florist based in San Francisco. The launch features the "Garden Tea Bloom Box," a limited-edition product retailing for $255, which includes an assortment of flowers and herbal tea. The announcement coincided with Markle's promotion of the collaboration through a behind-the-scenes video featuring her children, Prince Archie and Princess Lilibet, at their Montecito home.
Details of the Product Launch
The "Garden Tea Bloom Box" comprises 18 stems of gardenias, white peonies, jasmine, and mint, along with As Ever's Herbal Peppermint Tea and Sage Honey. This product reflects Markle's passion for flower arranging, a skill she developed during her baby shower for Archie. The launch aims to bring the essence of a garden indoors, with shipments scheduled to arrive before Easter Sunday on April 5, 2026.
Behind-the-Scenes Video
In a promotional video shared on her Instagram, Markle is seen arranging flowers while Archie and Lilibet make brief appearances. The children, although not fully visible, are depicted as "Mama's little helpers," contributing to the family-oriented narrative of the brand. Markle's interactions with her children during the shoot highlight her approach to balancing work and family life.
Impact of Netflix Partnership Termination
This product launch follows the recent termination of Markle's partnership with Netflix, which had been in place since 2020. Netflix decided not to renew Markle's lifestyle series, "With Love, Meghan," after two seasons due to declining ratings. An industry source indicated that the decision to cut ties was based on the show's performance, stating, "Her show did not go on, so it did not make sense to continue the partnership." Despite this, sources close to Markle assert that the plan was always to have As Ever operate independently.
Official Statements & Responses
An As Ever spokesperson expressed gratitude for Netflix's support during the brand's launch and first year, stating, "We have experienced meaningful and rapid growth and As Ever is now ready to stand on its own." Meanwhile, a Netflix spokesperson acknowledged Markle's vision for the brand, emphasizing their role in its initial development.
Criticism & Opposition
The launch of the "Garden Tea Bloom Box" has drawn mixed reactions. Critics have labeled the price as "unrealistic and unaffordable," questioning the value of the product given its cost. Some comments on social media highlighted concerns about the longevity of the flowers and the overall pricing strategy, with one user stating, "It’s so pretentious. She’s trying hard to appeal to a lux market, the one percent."
What's Next
As Ever is expected to continue its growth trajectory independently, with plans for future seasonal specials of "With Love, Meghan." The brand's future offerings will likely reflect Markle's ongoing commitment to elevating everyday moments through her lifestyle products.
Verbatim Quotes
- “Mama’s little helpers ? BTS of our shoot for @aseverofficial at our home,” — Meghan Markle
- “We have experienced meaningful and rapid growth and As Ever is now ready to stand on its own,” — As Ever Spokesperson
- “Her show did not go on so it did not make sense to continue the partnership,” — Industry Source
This collaboration marks a significant step for Markle as she navigates her brand's future in the wake of her Netflix partnership's conclusion.
