Full Breakdown
Augusta National Introduces New Concession Item for the 2026 Masters Tournament
3/19/2026, 4:42:28 PM
New Addition to the Menu: Masters Candy Bar
As the 90th edition of the Masters Tournament approaches, Augusta National Golf Club has announced the introduction of a new concession item: the Masters Candy Bar. This sweet treat, developed in partnership with Bitzel’s, an artisan chocolate factory located near Atlanta, features a blend of dark-milk chocolate, caramel, rice crisps, and hazelnut crunch. The candy bar will be available for purchase during the tournament, which runs from April 9 to 12, 2026.
The Masters Candy Bar's debut comes after mixed reviews of last year’s concessions, particularly the savory tomato pie sandwich, which received an underwhelming response from patrons. The pricing for the new candy bar has not yet been disclosed, but given that sandwiches at Augusta start at $1.50, it is anticipated that the candy bar will be affordably priced as well.
Traditional Favorites Remain
Despite the new addition, traditional favorites such as pimento cheese and egg salad sandwiches will continue to be offered at the concession stands. Augusta National aims to maintain its classic menu while introducing new items to enhance the patron experience. The Masters website has already listed the candy bar along with allergen information, ensuring that attendees are informed about their food choices.
Taste of the Masters: Bringing Augusta to Your Home
For those unable to attend the tournament in person, Augusta National is also offering "Taste of the Masters" hosting kits. These kits allow fans to enjoy iconic Masters foods at home, including pimento cheese, egg salad, and pork barbecue. The kits are available in various options, with prices ranging from $99 to $189, and include free shipping. The "Azalea Cocktail Kit," featuring a non-alcoholic mix inspired by the tournament's signature cocktail, is also part of this offering.
Criticism & Opposition
While the Masters Candy Bar has generated excitement, some patrons remain skeptical based on previous experiences with new menu items. The savory tomato pie, for instance, was met with mixed reviews, with some praising its unique flavor while others found it lacking. This history of varied feedback may lead to cautious optimism regarding the new candy bar.
Official Statements & Responses
Augusta National Golf Club has expressed its commitment to enhancing the patron experience through both traditional and innovative food offerings. The club's spokesperson noted, "We are excited to introduce the Masters Candy Bar while continuing to serve our beloved classics."
What's Next
The Masters Tournament will kick off with the traditional Par 3 Contest on April 8, 2026, a day before the opening round. As the event approaches, further details regarding the pricing of the Masters Candy Bar and other concessions are expected to be released, ensuring patrons are well-informed ahead of their visit.
