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Bears QB Caleb Williams Trademarks 'Iceman' Brand

3/19/2026

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Summary

Story summary

Caleb Williams, Bears quarterback, filed trademark applications with U.S. Patent and Trademark Office on March 16, 2026, seeking protection for the nickname 'Iceman' across eyewear and clothing.
Williams's attorney, Josh Gerben, said the nickname traces to a memorable playoff game in Green Bay.
Williams's silhouette has drawn comparisons to Michael Jordan's Jumpman logo.
Williams aims to establish his brand before others, including Neil Watkins from accounting, can claim the name.

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Story summary

Caleb Williams, Bears quarterback, filed trademark applications with U.S. Patent and Trademark Office on March 16, 2026, seeking protection for the nickname 'Iceman' across eyewear and clothing.
Williams's attorney, Josh Gerben, said the nickname traces to a memorable playoff game in Green Bay.
Williams's silhouette has drawn comparisons to Michael Jordan's Jumpman logo.
Williams aims to establish his brand before others, including Neil Watkins from accounting, can claim the name.