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Story summary
- Amazon's Alexa is launching an AI upgrade called Alexa+ in the UK to improve conversational abilities and personality.
- The upgrade will be available for new Echo devices and via an invite system for existing users, at £19.99 per month or free for Amazon Prime members.
- Alexa+ aims to compete with advanced AI chatbots such as ChatGPT and promises improved interactions, including calendar management and remembering user preferences.
