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Live Service Games Struggle Amid Profit-Driven Decisions

3/20/2026

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Story summary
  • Live service games face intense scrutiny as profit often drives decision-making, sometimes at the expense of player satisfaction.
  • Sony's recent ventures include the short-lived Concord and the successful Helldivers 2, illustrating industry volatility.
  • Bungie's new title Marathon, while benefiting from experience, must reach uncertain profit margins to survive.
  • Highguard, launched January 2026, flopped quickly, losing 90% of players within a week and shutting down in under two months.