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Cherrypicks Wins Bronze for Innovative MTR Care App

3/20/2026

24 4 Full Breakdown

Summary

Story summary

Cherrypicks (a subsidiary of NetDragon Websoft Holdings) won Bronze at the IAB Hong Kong Digital Awards 2025 for the MTR
Care App 2.0.
The award recognizes the initiative developed with MTR Corporation to aid elderly and special-needs travelers via AI.
The MTR
Care App 2.0 uses geofencing and real-time navigation, offering trip planning and in-station assistance to improve travel for elderly and special-needs users.

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Story summary

Cherrypicks (a subsidiary of NetDragon Websoft Holdings) won Bronze at the IAB Hong Kong Digital Awards 2025 for the MTR
Care App 2.0.
The award recognizes the initiative developed with MTR Corporation to aid elderly and special-needs travelers via AI.
The MTR
Care App 2.0 uses geofencing and real-time navigation, offering trip planning and in-station assistance to improve travel for elderly and special-needs users.