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Luisa Zissman's Efforts to Reunite with Her Dog Amid Dubai Crisis

3/20/2026, 10:19:25 AM

Background & Context: The Situation in Dubai

Luisa Zissman, a former contestant on *The Apprentice*, recently returned to the UK from Dubai, a city currently facing significant turmoil due to ongoing Iranian missile attacks. Despite her previous assertions that Dubai was the "safest country in the world," the situation has escalated, resulting in casualties and widespread chaos, including the temporary closure of Dubai International Airport.

Core Event: Zissman's Plea for Her Dog

Upon her return to her £8 million Hertfordshire mansion, Zissman expressed her desire to reunite with her toy poodle, Crumble, who was left behind in Dubai. She offered her social media followers a free private jet flight to accompany Crumble back to the UK, stating, "Total cost is covered for both you and him." However, she later revealed that the flight had been canceled, leading to her frustration as she shared, "No PJ for Crumble just been let down (again). He's OK at the moment and safe and being cared for but I really want him with me."

Key Figures: Luisa Zissman

Luisa Zissman, 38, has been a vocal supporter of Dubai, frequently posting about her life there and promoting the UAE as a safe destination. She lives with her husband, Andrew Collins, and their daughters, Indigo and Clementine, in the UK. Zissman has been active on social media, sharing her experiences and opinions about the situation in Dubai, even as she faced criticism for her seemingly dismissive attitude towards the crisis.

Official Statements & Responses

Zissman maintained that her return to the UK was pre-planned for work commitments related to her podcast, *LuAnna*, and not a direct response to the escalating conflict. She stated, "I was due back for work anyway so I came back with the kids... I just wanted to bring them back with me." Despite her claims, many observers noted the timing of her departure amid the crisis.

Criticism & Opposition

Critics have pointed out the contrast between Zissman's earlier claims of safety in Dubai and her subsequent flight from the city. Many have questioned her decision to leave while still promoting the UAE as a secure location. Additionally, her mocking comments about British tourists fleeing the conflict have drawn backlash, with some accusing her of insensitivity.

Conflicting Reports & Gaps

While Zissman insists her departure was planned, some sources suggest that her return was influenced by the deteriorating security situation in Dubai. The UK government has been forced to charter planes to evacuate stranded citizens, highlighting the chaotic environment that contradicts Zissman's portrayal of safety.

Verbatim Quotes

  • “No PJ for Crumble just been let down (again). He's OK at the moment and safe and being cared for but I really want him with me.” — Luisa Zissman
  • “Obviously I am no longer in Dubai, I was due back for work anyway so I came back with the kids, they're on school holidays now and I just wanted to bring them back with me.” — Luisa Zissman

Zissman's efforts to reunite with her dog amid a crisis in Dubai have sparked a mix of sympathy and criticism, reflecting the complexities of her situation as both a public figure and a pet owner.